Long before Larry the Cucumber and Bob the Tomato, animated moralizing was left to young Davey and his talking dog, Goliath. Now the Evangelical Lutheran Church in America's show, which originally aired from 1962 to 1977, is staging an unlikely comeback. But before the duo can go back to teaching about loving your neighbor, they are promoting the elixir known as Mountain Dew. "We want to bring the positive moral images that Davey provides to a new generation," said Eric Shafter, ELCA's director of communications. "But the only way to do that is through merchandising and commercial endorsements, because that's how you raise the funds." The 26 new episodes will begin early next year.
“He Gets Us,” an effort to attract skeptics and cultural Christians, launches nationally this month. But Christians still have questions about how the church markets faith.