"Next to a church's preaching pastor, the most important staff member in the shaping of the message is the media pastor...The second hire in most congregations should be the media pastor."

-Eric Reed, managing editor of Leadership, reports this statement made by the media pastor of a multi-site church whose web address ends in dot-tv. in his report, "Preaching by Faith and by Sight: How oral communicators are joining the visual revolution" in the Summer 2007 issue of Leadership journal. To see the quote IN context, you'll need to see the print version of Leadership. To subscribe, click on the cover of Leadership on this page.