Jump directly to the Content

A Marriage of Literature and ... Burritos?

And other items of interest from ministry and culture.

Author Jonathan Safron Foer is no stranger to innovative prose. And a new partnership with restaurant chain Chipotle is taking his wordsmithing to a new audience: burrito eaters everywhere. While Foer was eating (book and smartphone-less) at a Chipotle one day, the thought struck him: "What if there were something truly good to read on his … cup? Or the bag? Wouldn't it be cool to just put some interesting stuff on it? Get really high-quality writers of different kinds, creating texts of different kinds that you just give to … customers as a service." He contacted the company with the innovative idea. They liked it.

Liked it so much, in fact, that Foer is now working with the company to organize the delivery of top-notch prose, by literary luminaries like Foer, Malcolm Gladwell, Toni Morrison, and others, to the otherwise recyclable surfaces of a burrito wrapper near you. Score one for literature, innovation, and the ability of a person with creativity ...

May/June
Support Our Work

Subscribe to CT for less than $4.25/month

Homepage Subscription Panel

Read These Next

Related
Before You Cut Staff
Before You Cut Staff
Eight tips to save money before turning to pink slips
From the Magazine
I Cried Out to the Name Demons Fear Most
I Cried Out to the Name Demons Fear Most
How Jesus rescued a New Age psychic from spiritual darkness.
Editor's Pick
What Christians Miss When They Dismiss Imagination
What Christians Miss When They Dismiss Imagination
Understanding God and our world needs more than bare reason and experience.
close