What does the church have in common with the auto industry (besides big-haired salesman)? They're both failing to engage Millennials. Reports show that younger Americans aren't buying cars like they used to, and it may be more than the economy to blame. A closer look at the trends may have something to say to church leaders and not just auto executives.
The American auto industry has made a remarkable comeback in the last few years. After a nearly fatal collapse in 2008, the car markers are seeing record sales. But the boom isn't evident among the young who are failing to buy cars at the same pace as earlier generations.
An article in The Atlantic by Jordan Weissmann reveals that automakers are struggling to connect their products to teens and twenty-somethings. The problem isn't the cars, or even the economy, but driving in general. Fewer young people are getting drivers licenses. In 1998 nearly two-thirds of potential drivers age 19 or younger had a license. In 2008 it was less then ...
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