Today you can read Leadership's own assistant editor, Brandon O'Brien, was in USA Today. The report by Cathy Lynn Grossman highlights the lengths churches are going to reach men. O'Brien wrote an article last spring for Christianity Today on the errors that plague some of these Christian masculinity movements. He was tapped by USA Today to comment on the trend. Here's an excerpt from the piece:

O'Brien says most of the "guy churches" don't go to the degree 121 has, "but much more prevalent and more alarming is the number of churches that promote a stereotype of muscular male behavior as the only correct godly way to be."

He describes a 2002 gathering of comedian Brad Stine's GodMen ministry, featuring videos of karate fights, car chases and a song with lyrics urging, "No more nice guy, timid and ashamed ? Grab a sword, don't be scared - be a man, grow a pair!"

O'Brien counter-punches that those who prefer lattes and books to bows and arrows are equally able to embody Christ-like qualities. ...