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Why My Church Partners With ‘He Gets Us’

As a Black pastor, I appreciate how the diverse campaign helps my congregation reach our neighbors.

Super Bowl Fans Don’t Need a Linebacker Jesus

Using sports to market Christ has a long history, but Sunday’s iteration might skip the muscles for heart.

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$100M Ad Campaign Aims to Make Jesus the ‘Biggest Brand in Your City’

“He Gets Us,” an effort to attract skeptics and cultural Christians, launches nationally this month. But Christians still have questions about how the church markets faith.

How Baptists and Catholics Together Helped Save Thousands of Florida Marriages

A faith-based marriage campaign in Jacksonville appears to have driven divorce rates down. Can the model be replicated?

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France Punishes Pro-Life Websites for False Advertising

Meanwhile, US states split on disclosures by Christian pregnancy centers.

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Crisis Pregnancy Centers: Losing on Google and Yahoo, Winning in Court?

(UPDATED) Do abortion clinic alternatives use deceptive advertising? Search engines and appeals courts weigh in.

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Died: Russ Reid, Marketer Who Modernized How Your Favorite Ministries Raise Money

Reid helped Billy Graham Crusade, Prison Fellowship, Promise Keepers, World Vision, International Justice Mission, and more.

Making Films With, Not About, the Homeless

Neighborhood Film Company includes adults in recovery in the production process.

Did We Love ‘God Made a Farmer’ Too Much?

Someday maybe we’ll find the road between demeaning rural life and romanticizing the difficult reality of today’s American farm.

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