Fidelis, a Chicago-based Catholic organization, premiered the 30-second ad on January 20 on Black Entertainment Television, Julia Duin writes.
Brian Burch, president of Fidelis, said NBC originally responded with a proposal for a package including ads on NBC-owned or operated stations in the country's top 10 markets plus an additional four cities for a price tag of $1.5 million to $1.8 million. The immensely popular football game is known for the unusual and trendy kinds of ads it attracts.
"We put out the call to our members and large pro-life benefactors who told us they would put up significant dollars to make this happen," Mr. Burch said. "I was told the ad was approved and then there were a number of attorneys working on it. Then I was told they didn't want to run political or advocacy ads."
The ad opens with an ultrasound. "Despite the hardships he will endure, this child will become," a voice-over says as a photo of Obama comes on the screen, "the first African American President."
"Life. Imagine the Potential," the caption concludes.