Pastors

Building Your Leaders

How You Pay Volunteers

And get them to say yes next time

“It’s tough to lead people who don’t get paid for what they do.” How many times have you heard a colleague in ministry say that?

Leading volunteers is not easy, but the issue of money may not be the problem. Here’s why: all workers in today’s highly competitive job market are, in essence, volunteers; every day they choose to leave or stay. Most valuable employees, especially in the technical field, frequently entertain job offers from headhunters. A friend, an IT professional, recently quit his job on Friday and started a new one the next Monday. He didn’t plan on quitting, but when he did, he had several options.

Beyond that, every day, every hour, even paid employees decide how well they are going to work. Quality work, especially in creative or service sectors, has always been given, not extracted by a paycheck. Only volunteers go the extra mile—in business or in ministry.

So what makes people stay and produce if it isn’t money?

What people get paid (or don’t get paid) may contribute to dissatisfaction, but it really can’t contribute to satisfaction, which usually comes from internal motivators.

An acquaintance, a chemist in the computer industry, recently complained to me that his company didn’t recognize him for one of his inventions—a special solution that washes silicon chips. His company pays him a big salary, but “what I want is recognition for what I’ve done,” he said.

What he really wanted was something church leaders can give those who serve in the church.

Another kind of pay

“Psychic income” refers to what motivates people other than money, such things as respect, recognition, and challenge. Psychic income may be the only earthly benefit people receive from serving in the church, yet it’s often in short supply.

Simple things such as a thank-you note, clear communication and expectations, a leader who’s excited about the work—all contribute to psychic income, which makes volunteers feel their service was worthwhile, part of something great.

I heard the president of Sunset magazine in San Francisco say, “I want to create an environment so when headhunters call the people that work for me, they say, ‘I couldn’t imagine working any place else.'” Salaries don’t create that kind of environment.

I was recently asked to participate with an “interpretive movement” team in our Sunday worship service. (Interpretive movement, in my opinion, is a euphemism for dance—but at least I didn’t have to wear a leotard.) A men’s chorus sang “The Lord’s Prayer,” and our team used simple arm-and-body movements to express the meaning of the prayer. The worship experience was powerful.

I’m not an interpretative movement kind of guy; my wife gasped when she heard I had said yes. Yet from the moment I was asked to participate in the service, through the long rehearsals, to the thank-you note I received in the mail a couple days after the service, I felt appreciated, important. I believed my involvement contributed to the worship of God.

Why? Because our leader, a volunteer whose full-time job is nursing, kept us focused on why we were doing this: to lead people in holy worship. Plus, she did the little things that translated into psychic income for the team: the warm invitation, the follow-up phone calls, clear expectations, well-directed rehearsals, and the brief but heartfelt thank-you note.

I may even, uh, do it again sometime.

Dave Goetz is executive editor of PreachingToday.com

“I don’t think we really understand our community,” Susan said. For a moment, the banter around the table stopped. The other eight members of Pine Valley Community Church’s strategic planning team waited for Susan to continue.

“Our plans for outreach assume that agriculture will continue to drive our valley’s economy. But has anybody noticed the kind of people who are moving into our valley? They’re a white-collar crowd. Plus, we’ve been talking about ministries that will reach the boomer crowd. But did you see the article in Sunday’s paper about the number of 20-year-olds who live in the valley? I don’t think we can make plans that are strategic until we take time to understand our community.”

Rod chimed in, “Maybe we should hire a consultant to profile our community.”

Jerry frowned. “That would be nice, but we can’t afford a consultant. Is there a way we can gather the information we need?”

As the discussion continued, the team members realized they could function as their own demographic consultant. Susan offered the first suggestion: “I’ll stop by the Chamber of Commerce tomorrow on my way home from work. I believe they have put together a community profile that they send out to prospective businesses and individuals who inquire about moving here.”

Dave, a high school teacher, said: “I’ll visit with Pine Valley’s high school principal. He and the school board chairman have a good handle on the growth rate in the valley. They would also know what some of the trends are and what kinds of problems teens will be facing in our valley in the future.”

Others suggested visiting friends in key roles: a newspaper editor, a bank president, and a manager at Wal-Mart. Another suggested a simple demographic analysis of the congregation, which could be compared with the profile of the community from the Chamber of Commerce’s information. Another suggested the custom reports available from http://factfinder.census.gov/ and paid for by U.S. tax dollars. The team left that evening with a list of action steps which would form the basis of their strategic plan.

Gathering the Right Information

Case study: ways to understand your community

What Would You Do?

  • Where would you begin to look for helpful information about your community?
  • How do you make the connection between information you gather and specific, strategic steps for the church?

What Happened?

To Discuss

  1. If you were to put together a community survey, what kinds of questions would you ask? What do you want to know about your community?
  2. What role should prayer play in the planning process?
  3. A church can’t meet the needs of every demographic niche in its community. How does a church determine what to say yes to?

Steve Mathewson, pastor of Dry Creek Bible Church in Belgrade, Montana.

Copyright © 2000 by the author or Christianity Today/Leadership Journal. Click here for reprint information on Leadership Journal.

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