It was in the church’s history that we found hope for the future.
—Charles L. Yarborough
Growth in this little church seemed impossible.
The First Christian Church in Albany, Kentucky, was started by sixteen people in 1834. Descendants from two of the original families are still members. The original church building was destroyed by fire on March 20, 1926. The congregation, broke and in despair, made their own bricks, built a new church, and moved into it November 6, 1927. Today that same building is in use.
The church suffered a split in the late 1950s. By the late 1980s, attendance had dropped to an average of twenty. The Sunday school was in the low teens. The youth program had two members (a twelve-year-old girl and a five-week-old boy). Most members were retired.
This small church is located in a non-growth town. Albany (pop.: 2,500) is in south central Kentucky. While the scenery is breathtakingly beautiful, there is little industry, and unemployment runs high. The nearest medium-size city is fifty-five miles away. Almost all our young people leave town when they graduate from Clinton County High School.
I asked church members how long it had been since the last family moved into the area, and no one could remember. This church was only two or three funerals away from closing.
My assessment of this church’s potential, however, needed to factor in the power of the Spirit of God. That power touched the small group of mostly senior citizens left in the Albany church. They decided enough was enough. They decided to grow.
Ours is not a rags-to-riches story of church growth. It is a story of a small church that struggled to stay alive under the leadership of a new but aged pastor who should have been thinking about retiring instead of leading a small church in a no-growth town.
In our first four years of effort, we added fifty-seven members. Now, we keep struggling to maintain our growth, hoping and praying for just one more new member. They keep coming from somewhere. It’s not a mad rush, but growth is steady. Sunday worship attendance is now in the fifties rather than at twenty. There are twenty youth active today. The congregation purchased a new Allen organ and new choir robes. An old garage next to the church was purchased, and renovation is planned to connect it to the church building.
For what they’re worth, I’d like to pass along the simple ideas that put our church into action and broke the bonds that held us back.
Draw on history
Three weeks after I arrived, I was looking through some church files when I found some old record books. I read that “Raccoon” John Smith, one of the founding fathers of our denomination, preached in this church. He and fifteen others founded the church. His grandson helped make the Communion table and pulpit, which are still used every Sunday.
I could not believe this great church, a house of worship and a community landmark since 1834, was so close to closing its doors. Yet I wasn’t certain I had the energy to lead the people in a church growth program, or sure the congregation was up to it.
It just doesn’t seem right that this church should close its doors, I thought. If it is closed, who will have the dubious honor? Me? One of the relatives of the founders?
Throughout an afternoon of tears and prayer, I came up with the sermon I needed. That Sunday I preached on, “Who’s going to turn off the lights in The First Christian Church?”
During the sermon, I read this statement from the display case downstairs: “From the beginning it was a church of vision, a church that tried and succeeded in living out the gospel set forth by Jesus. They lived through some of the toughest times in American history. They survived. Their flames may have flickered as the winds of the Civil War blew around them, but the light remained bright, and has continued to burn.”
Then I said, “We will not say to our children, ‘The last one out, blow out the lamp and sell the building. It’s all over.’ Let us never let that happen. Instead, let us say to them, ‘Take this lamp and handle it well, because it will light your way as it has for those before you.’ Let history record these words, ‘In 1989, a small group of servants known as The First Christian Church in Albany, Kentucky, fought back. Because of them, the flame of the lamp glows brighter than ever!'”
When we sang the hymn of commitment, “O Jesus, I Have Promised to Serve Thee to the End,” nine people came forward, saying, “We shall never close this church.” The first to come forward were the descendants of our founders.
It was in the church’s history that we found hope for the future.
Most small congregations feel threatened by growth. They may lose their identity: “Do we want these new people coming in here and taking over?” Or they fear, “If we grow, I may have to give more money and do more work.” Some people are just opposed to change. Change is difficult for many, and we do what we can to not hurt them, but we still must build Christ’s church.
I tried to help people see what would be reality if they didn’t grow. I told people, “Don’t be afraid to become involved in church growth! Instead, be afraid of a declining church. Church growth is a lot more fun than turning off the lights in your church.”
Build friendliness
I’ve used a modern retelling of Luke 5:17-20 to encourage people: “Be like the four friends who brought their neighbor on a stretcher to Jesus.” I tried to help people see the positive motivation for church growth—to bring others to have an encounter with Christ. This has become our theme.
Before growth can occur, you must have prospects, and you cannot get prospects if you don’t have a friendly and receptive church. Visitors who come to a cold, unfriendly church are not likely to return.
Most small churches are quick to tell you, “Why, we’re the friendliest little church in town.” Most actually are friendly to their own members, but in truth, they often ignore the lonely visitor. They’re so busy being neighborly to their neighbor, they pay no attention to others. For some reason, many small-church members are afraid they are going to bother the guests.
To break the ice, we began having people greet others during worship. Following the opening hymn, I’d say, “Would you please remain standing and greet those around you, especially our guests.”
The first Sunday I tried this, people looked at one another and no one moved. So I stepped down from the pulpit and greeted two people in the second row (my mother-in-law and father-in-law, who were visiting with us).
The next Sunday I again asked people to greet each other, particularly guests. My wife, Linda, greeted someone, and then two choir members and two from the congregation joined in, and we were off and running. Now people look forward to this time of greeting.
I’ve also learned that if you don’t have a record of your visitors, you can’t follow up your best church-growth possibility. Many small churches use a guest register, which is a great idea for funerals and weddings but a total failure in churches. I know how beautiful the gold-lettered guest book is, and it was given in memory of Aunt Ada, but many guests walk past the register and never see it. Those who do sign it usually list only their name and city.
We began having deacons or ushers pass out visitor cards, along with pencils, during the time of welcome. The cards give our guests’ full address, ages of children, and more.
We follow up with what we call “pie evangelism”—taking a pie, cake, cookies, or home-baked bread to the person. We don’t, though, let the person who baked the pie take it to the prospect.
For instance, the delivery people say, “Hi, we’re John and Kathy from First Christian Church. We just wanted to stop by and tell you how happy we are to have you visit our church. We keep saying we’re the friendliest church in the world, and to prove it, we brought you a delicious apple pie.” People say thank you, and then our delivery people have their opening. They say, “I’m just the delivery person. Mrs. So-and-so baked this pie for you. I’ll be happy to point her out to you this Sunday.” That way, the prospect meets two church members rather than one.
For us, this has been the best way to reach prospects who visit our church more than once. And it has helped us to build friendliness, which is the foundation for growth.
Hold special events
Anytime you have a crowd in a small-town church, it’s a big deal. It gives you a positive appearance in the community.
One event that helped us was Friend Day. We used the program from Church Growth Institute (800-553-GROW). At first, I had my doubts about the program, but that one day (and the follow-up) did more for our growth than any other single event.
A committee of our best workers met every Monday night for eight weeks prior to the target day of April 1. After the first meeting, I announced to the congregation that we were going to have a Friend Day on April 1. They all smiled; they had heard this kind of thing before. The next week, I said that our goal for Friend Day was ninety people. One lady said, “You’ll never get ninety people in here.” I agreed with her that we should change the goal; we made it 110.
Then, every Sunday I began to read letters from the town’s VIPs—the mayor, county judge, school principal, and bank vice-president—who were accepting invitations to Friend Day. The program began to gain credibility. On that Sunday, after having twenty-nine people Sunday after Sunday for nine months, 151 showed up! We followed up Friend Day by making seven contacts with each prospect within seven days.
Teach members how to reach neighbors
Most people don’t feel comfortable evangelizing their neighbors. I’m often told, “Pastor, he’s my neighbor, and he’s definitely not interested in being a member of our church.”
So we have tried to relieve that pressure by teaching people how to bring their neighbor to an encounter with Christ.
We tell our members: “Bring people you know. You will be most effective in reaching your mother, father, brother, sister, son, daughter, cousin, co-worker, or friend. No one in the world can reach this group as well as you.”
The process takes time. We have found that it takes an average of thirteen months for a visitor to unite with our church. In these old foothills, people are slow about making commitments.
Then we teach members to ask a simple but specific question: “Do you attend any particular church on a regular basis?” The last four words are key. We don’t ask, “Do you belong to a church?” or “Do you go to church anywhere?” Most people belong to some church, even if they haven’t attended in the past forty years. If a person responds, “On a regular basis? No, we don’t attend church very much,” you can talk about your church.
Minister to young people
On my first Sunday evening service at First Christian Church, I asked our congregation, “What changes do you want to see in this church?”
The majority said, “We want a lot of young people.”
I then asked, “Who will work with them?”
The excitement came to a crashing halt. No one, including the preacher, wanted to take on the role of youth leader. I had served a large church as minister of music and youth, but that had been twenty-two years ago, and there’s a great difference between being a thirty-six-year-old youth worker and a fifty-eight-year-old youth worker.
I finally realized, Our problem is not a lack of leadership. Our real problem is finding young people.
There is one sure way to attract young people: take them on a trip. Albany is about five hours from the beautiful Smoky Mountains, so we decided to hold a youth retreat in the Smokies. I’m still not sure where they came from, but we found six teenagers for our retreat. Following the retreat, all six were baptized and received into the church.
In addition, we incorporated a children’s sermon into the worship service. Parents go to a church where their children are happiest.
Reaching young people has been our most difficult task. But over time, things have happened. We now have youth activities, three children’s Sunday school classes, and a nursery.
Improve the music
A well-prepared organist truly lifts the spirit of worship. Yet so often we try to get by with a person who can’t play adequately, and the music program is stuck until he or she is replaced.
We often continue to use incompetent musicians because of relationships. “Aunt Ada has played for us for sixty-five years. She was good enough for us in the past when nobody else would help us, so why not now? She would never think of charging us to play. Now you want to spend all this money by paying an outsider when we could continue using Aunt Ada for free.”
Aunt Ada has been a dedicated servant to her church music program, and we need more like her. And a servant should never be hurt and made to feel unwanted. Still, sometimes a pianist or organist is simply not musically or physically able to continue.
Hiring a pianist could solve the problem. Use organ and piano together. Select choral music that will challenge the older musician to work harder. One of two things will happen, and both are good. Either the extra practicing will make her a better musician, or she will decide it’s time to retire. If she makes that decision, host a church-wide retirement dinner in her honor. Award her with a certificate of appreciation and a nice gift. If she has played free for many years, the church owes her a great debt of gratitude.
Here are some ways to make a small choir sound great:
- Start singing simple unison music, if need be.
- Hold an optional music school to teach people to read music. This could be held immediately following each choir rehearsal for about six weeks running.
- When the music calls for a soprano solo, and you don’t have a soloist, use all the sopranos, or all the women, to sing it.
- Select music that employs a big sound. It’s easier to sing out on “Onward Christian Soldiers” than on “Nearer My God to Thee.”
Motivation for growth
Our growth committees are diverse: some people are in their eighties, some in their fifties, and a few are younger. But all are dedicated to one goal: “Bringing others to have an encounter with Christ.” Although some people are opposed to change, almost everyone has enjoyed seeing our church come alive and grow—even those who might have originally been opposed to it. An unusual thing has happened in our community: even people from other churches are enthusiastic about our growth. The talk around Albany is, “First Christian is really on the move.” That gave our congregation a lift. It’s a pretty encouraging statement for a small church in a no-growth town.
Copyright © 1997
