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Seventh-Day Adventists Lose “Granola” Trademark Fight in Australia

Cereal company owned by denomination trademarked the word in 1921; federal judge says it’s too commonplace now.

Christianity Today June 22, 2012

Sanitarium Foods, a cereal company owned by the Seventh-day Adventist Church in Australia, has lost its two-year legal battle to keep Australian bakeries, restaurants, and grocery stores from using the word "granola."

The denomination trademarked "granola" as an "invented word" in 1921; this week, a federal judge disagreed, saying the word can be "easily found in dictionaries," reports Adventist Today.

The Adventist church plans to keep defending its intellectual property.

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